Last October, I spent a few days in Austin with 75 specialty
running store owners and several of their most important
vendors. The event was the second annual Elite Running Store
Conference, hosted by Formula 4 Media and SGI. This year, the
Running Network LLC became a sponsor of the conference.The meeting was an opportunity for some of the most prominent
running store owners in the country to gather and discuss the
challenges they face and meet with some of their top vendors.
For me, it was a chance to put myself in other folks' shoes. I
always knew the local running store business was challenging,
but in Austin I developed a fuller appreciation of the
challenges to their very existence.
If you've read my letters in past Running Network Shoe Reviews,
you've noticed that we urge you to support the specialty
running stores in your area. Whether you're a core runner, a
fitness runner, a club runner, or a beginning runner, jogger or
walker/jogger-- head out to your local running store. In the
stores you'll find information and advice, the best and latest
in shoes and apparel, assistance in finding a shoe that meets
your needs and information on how to get active in your running
community. It's important to patronize our local running
stores, because without them, many of the 22,000-plus road
races held in this country would not take place, many cross
country and track meets would lack sponsors, and many newbie
coaches--given charge of a cross country team because the
athletic director knew that they "jogged"--would be without
local resources.
The average store owner is both runner and businessperson;
their store is both vocation and avocation. They are a resource
for the local school coaches and young athletes who want to
learn more about their sport. It was at my local running store,
Ryan's Sports in Northern California, that I saw my first copy
of Track & Field News (it was 1974 and Rick Wolhuter was on the
cover). It was at Ryan's that I learned about doing distance
work, and it was also there that the owner (and now my friend)
Gary Goettlemann encouraged me to break 34 minutes in a 10K by
challenging myself.
As president of the Running Network LLC, a group that
represents 35 of your favorite regional and national running
publications in North America, I feel it's time to take a stand
in support of local running stores. No Running Network
publication accepts ads promoting mail-order sales of current
training shoes or apparel, and the same is true of the
advertising on our websites. We don't sell our mailing lists to
mail-order footwear and apparel companies, nor do we sell our
email addresses to their Internet counterparts. Our member
magazines do provide advertising space for footwear companies
to run dealer listings to promote local running stores.
At the Running Network LLC, we realize that local running
stores work hand-in-hand with local running magazines to foster
the growth and diversity of our community. We want to encourage
connections between runners and their local resources, and to
publicly recognize the local running stores that do an
exemplary job of serving runners and building the sport in
their communities.
We invite you to fill out the running store survey in this
Running Network 2006 Spring Shoe Review. In November 2006, the
Running Network LLC, with Formula 4 Media, will publish the
results of this survey, including the top 50 running stores in
the United States and a guide to the 425 local running stores
across the country.
Now it's time to get in your workout, and then settle in to
peruse our 2006 Spring Shoe Review.
Happy Running!
Larry Eder
President
Running Network, LLC
Check out the shoes at: http://www.runningnetwork.com/productreviews/spr
ingshoereview06index.html